5 Steps to Building a Marketing Framework That’s Easy to Sustain

Marketing can feel overwhelming. There are endless platforms, tactics, and tools—ads, emails, social media posts, blogs, automation—the list never ends. Without a system in place, it’s easy to fall into reactive mode: chasing the latest trend, posting inconsistently, or creating campaigns that don’t connect. That’s where a marketing framework comes in. Think of a marketing framework as the blueprint that keeps your strategy structured, repeatable, and much easier to implement.

Step 1: Define Your Goals

•        What does success look like?

•        Example: Increase visibility to attract more clients.

Step 2: Map the Funnel

•        Awareness: Get noticed via ads, blogs, and social media.

•        Engagement: Build trust with consistent content (blogs and webinars) that educates and informs your audience.

•        Conversion: Turn prospects into clients with an online subscription form or special offers.

•        Retention: Keep clients coming back with content and special offers.

Step 3: Use the 3-3-3 Content Framework

•        3 Themes: Choose 3 core topics your audience cares about.

•        3 Content Types: Blogs, webinars, social media posts.

•        3 Channels: Website, LinkedIn, email.

Step 4: Track the Right Metrics

•        Choose 3–5 KPIs that matter most.

•        Example: Email open rates, website visits.

•        Review monthly → adjust → improve.

Step 5: Build Repeatable Processes

•        Create templates for emails, social media posts, and blogs.

•        Use automation tools like HootSuite for social media posts, HubSpot for email campaigns, and Calendly to schedule appointments.

•        Assign responsibility to someone (even if it’s just you) to implement.

The result is a repeatable framework that keeps marketing focused, easy, and effective.

Need help? Let Remote Marketing Solutions serve as your marketing resource partner.
When you’re ready to get started, email smiller@rmsllc.biz to schedule a consultation.