MARKETING INSIDER
From Online to Onboarded: How to Win Clients with LinkedIn
In today’s digital world, social media isn’t just for influencers—it’s a powerful tool for professional service providers to build visibility, trust, and ultimately, attract new clients. For B2B, the most beneficial social media platform is LinkedIn. Here’s how to make LinkedIn work for you without turning into a full-time influencer.
Start with Strategy, Not Just Posts: Before jumping into posting, define your goals. Do you want to build authority? Attract a specific type of client? Increase referrals? Clarifying your objectives helps you choose the right platform and tailor your content.
Share Value, Not Just Updates: Clients don’t hire you because you’re active online—they hire you because you’re helpful, credible, and clear.
Share content that educates your audience or solves their most pressing concerns.
Break down complex topics into simple takeaways.
Remember: The goal is to educate, not overwhelm.
Engage, Don’t Just Broadcast: Think of LinkedIn as another form of networking but in the digital world. Comment on others’ posts. Respond to questions. Congratulate connections on milestones. When you're visible and engaged, people remember you and recommend you.
Stay Consistent—Not Constant: You don’t need to post every day. A few high-value posts per week, paired with consistent engagement, goes further than flooding the feed. Use scheduling tools or carve out one hour weekly to stay active.
Outsource: If time is an issue, hire a consultant to identify and execute your social media goals.
You don’t need to go viral to grow your business—you just need to be visible, valuable, and consistent. When done right, LinkedIn becomes a referral engine, a reputation booster, and a quiet but powerful tool to attract your ideal clients.
Need help? Let Remote Marketing Solutions serve as your marketing resource partner.
When you’re ready to get started, email smiller@rmsllc.biz to schedule a consultation.